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Exploration by Career Cluster
Explore credential attainment and employer demand within a career cluster—including occupation employment and wage data. Optional: Select a state to display state-specific employment and wage information for the selected career cluster.
How many credentials earned in each career cluster are valued by employers in each state?
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What are the top occupations aligned to each career cluster?
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Total High School Students Enrolled
15,222,100
Total High School CTE Concentrators
140,451
| Occupation | Employment (2016) | Median Pay (2017) | Projected Growth (2016-26) |
|---|---|---|---|
| Retail salespersons | 4,602,500 | $23,210 | 1.7% |
| Cashiers | 3,555,500 | $21,030 | -0.9% |
| First-line supervisors of retail sales workers | 1,532,400 | $38,550 | 3.8% |
| Sales representatives, wholesale and manufacturing, except technical and scientific products | 1,469,900 | $56,970 | 5.2% |
| Sales representatives, services, all other | 983,000 | $52,510 | 9.7% |
| Market research analysts and marketing specialists | 595,400 | $63,230 | 23.2% |
| Driver/sales workers | 467,900 | $24,040 | -1.5% |
| Counter and rental clerks | 458,200 | $25,820 | 5.5% |
| First-line supervisors of non-retail sales workers | 405,200 | $71,650 | 4.9% |
| Sales managers | 385,500 | $121,060 | 7.5% |
| Real estate sales agents | 348,800 | $45,990 | 5.8% |
| Sales representatives, wholesale and manufacturing, technical and scientific products | 343,600 | $78,830 | 5.1% |
| Property, real estate, and community association managers | 317,300 | $58,670 | 10.3% |
| Public relations specialists | 259,600 | $59,300 | 8.8% |
| Parts salespersons | 251,900 | $29,380 | 5% |
| Marketing managers | 218,300 | $132,230 | 10.1% |
| Telemarketers | 216,600 | $24,460 | 0% |
| Advertising sales agents | 149,900 | $49,680 | -3.6% |
| Merchandise displayers and window trimmers | 141,400 | $27,680 | 3.2% |
| Sales and related workers, all other | 95,900 | $33,890 | 10.6% |
| Real estate brokers | 95,300 | $56,730 | 4.9% |
| Demonstrators and product promoters | 94,700 | $27,060 | 6.6% |
| Door-to-door sales workers, news and street vendors, and related workers | 82,400 | $23,810 | 0.1% |
| Sales engineers | 74,900 | $98,720 | 6.9% |
| Public relations and fundraising managers | 73,500 | $111,280 | 10.4% |
| Advertising and promotions managers | 31,300 | $106,130 | 5.5% |
| Models | 4,800 | $22,900 | -1.3% |
| Show AllShow Less | |||
Sources: Burning Glass Technologies and state education agencies
Credential Explorer
How do I read this table?
| Credential (National) | Credential Type | Supply/Demand Category | Credentials | ||
|---|---|---|---|---|---|
| Demanded | Earned | ||||
| Customer Service and Sales Certification | Certification | Very Oversupplied | 3 | 13,117 | |
| MBA Research - Standard Marketing (3 Credit) | Certification | Very Oversupplied | 0 | 1,636 | |
| Advanced Customer Service and Sales Certification | Certification | Very Oversupplied | 0 | 696 | |
| Retail Industry Fundamentals Certification | Certification | Very Oversupplied | 0 | 675 | |
| ASK Fundamental Marketing Concepts | Certification | Very Oversupplied | 0 | 575 | |
| Alaska Host - Customer Service Essentials | Certification | Very Oversupplied | 0 | 506 | |
| Brainbench Customer Assistance | CTE Assessment | Very Oversupplied | 0 | 345 | |
| Oklahoma CareerTech - Marketing Education | CTE Assessment | Very Oversupplied | 0 | 333 | |
| DECA School-Based Enterprises Individual Certification | Certification | Very Oversupplied | 0 | 275 | |
| Career Essentials - Customer Service | CTE Assessment | Very Oversupplied | 0 | 224 | |
| Wisconsin Cooperative Education Skill Standards - Marketing | Certification | Very Oversupplied | 0 | 189 | |
| Wisconsin Youth Apprenticeship - Marketing | Certification | Very Oversupplied | 0 | 189 | |
| Telephone Doctor Customer Service Training | Certification | Very Oversupplied | 4 | 181 | |
| Oklahoma CareerTech - Marketing Fundamentals | CTE Assessment | Very Oversupplied | 0 | 167 | |
| NOCTI Job Ready Assessment - Retail Merchandising | CTE Assessment | Very Oversupplied | 0 | 125 | |
| ASK Concepts of Entrepreneurship and Management | Certification | Very Oversupplied | 0 | 66 | |
| Brainbench Marketing Concepts | CTE Assessment | Very Oversupplied | 0 | 55 | |
| Brainbench Sales Concepts | CTE Assessment | Very Oversupplied | 0 | 55 | |
| Wisconsin Cooperative Education Skill Standards - Advanced Marketing | Certification | Very Oversupplied | 0 | 26 | |
| Brainbench E-Commerce Concepts | CTE Assessment | Very Oversupplied | 0 | 14 | |
| Wisconsin Cooperative Education Skill Standards - Professional Sales | Certification | Very Oversupplied | 0 | 12 | |
| College Level Examination Program - Principles of Marketing | CTE Assessment | Very Oversupplied | 0 | 11 | |
| Brainbench Marketing Strategy | CTE Assessment | Moderately Oversupplied | 0 | 10 | |
| Precision Exams - Customer Service | CTE Assessment | Supply meets demand | 0 | 3 | |
| Brainbench Outbound Sales Skills | CTE Assessment | Supply meets demand | 0 | 2 | |
| Brainbench Market Research | CTE Assessment | Supply meets demand | 0 | 1 | |
| Kentucky Real Estate Sales Associate License | Certification | Very Undersupplied | 21 | 1 | |